Creativity Made Personal
Logos, identity, marketing collateral, websites, interior design, and more. My services might be varied, but they all come with the same promise of quality, dedication, and durability. Educated and skilled, I’m an experienced designer with knowledge passed down from generations. I can offer a guarantee for all my services, along with free estimates.
45 Courtland Street Statesboro, GA 30458
Contact me to make an appointment!
Creating a strong, streamlined brand for your business. From logo development to business cards, signs and printed marketing.
Offering affordable web design solutions. Desktop and mobile website design, blog design, and e-commerce through Squarespace; creating a strong web presence for your brand
Develop and manage single social platform applications to deliver regular updates to Facebook, Twitter, Instagram, Pinterest, YouTube and other social media sites.
Jackson Logistics Logo
Browbaby Salon Graphics Interior Design
Kickback Shack Restaurant Web Design
Courtney Caterpillar is Missing Book Illustration
Bulloch Broadband Logo Design
Socks For Courtney Web Design
Branding, identity design, and logos:
A brand is the perception of a company.
Your brand is what people think of when they think about you. It’s your reputation. Your values, your products, your marketing, your customer service. Magazine articles about you, how your stores smell inside, and what your neighbor’s mom said about you at her bridge party. And yes, it’s your logo and website and business cards. Everything people encounter when they interact with your company adds to their perception of you: your brand.
Branding is the effort to influence this perception. You can’t literally control what your neighbor’s mom might think, of course. But you can do your best to get on her radar and make a great impression
An identity is a brand’s set of visual elements.
A subset of a brand is the brand identity (also called corporate identity or identity system). The key word is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you comprise its identity design:
Logo, colors, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
A logo is a mark that represents a company.
Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier. A red bullseye doesn’t reveal all the clothing, housewares, and food you can buy at Target. But it works as a stand-in for everything you know about Target. And if you knew nothing about Target, you could still make some guesses about the personality of the company by looking at the logo.
Benefits of hiring an identity designer for your small business
Maybe you’re a small business starting from scratch. Or maybe you’ve been growing for a little while, and you’re wondering whether you should update your existing brand identity. Is it worth investing in better design?
For businesses that get all their customers from neighborhood referrals—and they’re satisfied with that—it’s probably not worth it. Think of plumbers, mechanics, or dentists. As long as their service is excellent, nobody minds if their visuals are less than stellar. But if you’re in an industry where aesthetics can increase your visibility or revenue (think food and beverage, hospitality, fashion, arts, financial services, health, and wellness, etc.), you can benefit from hiring an identity designer. Great design can help you:
Strong identity design sticks in customers’ minds. After seeing it a couple times, it becomes instantly recognizable as yours, and familiarly is comforting.
Customers are drawn to attractiveness and a company who clearly gets them.
As if you didn’t just arrive on the scene yesterday with a clip art logo hastily printed on perforated cards from your office inkjet.
Elegantly designed materials and lovely printing convey that you’re prospering. Customers want to work with successful companies.
I never compromise quality for time and give my clients realistic schedules that accommodate their lives. I strive for honest customer service, so contracts are only paid in full when the finished work is to your complete satisfaction.
SEE MY WORK
Johnesia Lucas wanted to start a career as a graphic designer. And she wanted to inspire the creative world, to become a part of it. And isn’t it all about making dreams come true?
I’ve come to realize that many business owners don’t plan to go into business at the outset; they usually have a passion or talent that leads them there. Mine was and is design. A childhood of art classes and art shows, a graphic design degree from Georgia Southern University, a few years as a full-time designer at a start-up company, and a few years of freelance work led me to start Aurelia Creatives in January of 2015.
Since then, my interest in entrepreneurship and my passion for helping other creative business owners has grown, and it’s transformed my business. What started as a freelance design venture has now become a resource for creative entrepreneurs through my design services.
My hope is that everyone who visits this site will walk away with practical tools that help them build a successful business.
I work directly with you, providing personalized, unique solutions that cater to your area of business. Also I am committed to expanding our client’s business capabilities while becoming a trusted partner for their future growth.